TwentyFour30

An award-winning social media agency built for one thing: artist growth.

2B+Views across social
1.2B+Streams driven
8.4M+Videos made
4.2M+Followers added

What we do

Scoped per artist

No two artists get the same plan. We audit where the account actually is, build a personalised plan around the release calendar, then run our tiered content growth strategy against it — and report on it every week.

01Audit

We read the accounts, the catalogue and the last twelve months of data before we suggest anything.

02Plan

A personalised plan built around the release calendar — pillars, cadence and the funnel it feeds.

03Run

Scoped to what the artist needs: full service end to end, or strategy only for a team that already executes.

04Report

Weekly numbers on reach, retention and follower conversion. Next week is built off last week.

The system

Every artist is run through the same tiered content growth strategy that has broken records for our roster to date. It is proprietary, and it stays that way — we don't publish the playbook, we run it.

StrategyContent ideationShooting EditingPosting & scheduling Analytics & reportingSongwriting

The roster

Past & present
Jutes120K → 920KMatt Dusk22K → 549KAlexia Jayy320K → 469KOliver Cronin20K → 1.1MShawn Desman5K → 194.4KTebey900 → 64.6K

Selected work

Six artists, one system
Client since April 2024

Jutes

Instagram120K → 920K
TikTok20K → 492.1K
Spotify120K → 2.447M monthly
Reach14.7M accounts
“Sleepyhead” — top five most-added alt-rock on Billboard

The content strategy took Jutes past 880,000 Instagram followers, a sevenfold increase, with reach climbing to 14.7 million accounts. His August 2024 album cleared 15 million streams in its first month.

Client since Nov 2025

Matt Dusk

Instagram22K → 549K
TikTok1K → 583.2K
YouTube7K → 309K subs
Spotify703.5K monthly
10M+ views across five posts

Within four posts Matt was setting engagement records on his own accounts, and a 1960s-styled cover of “Golden” passed 10 million views. His content has since done over 150 million views across social, positioning him as one of the biggest jazz artists on the internet.

Client since 2026

Alexia Jayy

Instagram320K → 469K
TikTok315K → 423.6K
Spotify40K → 130.3K monthly
Views40M+
Winner of The Voice USA

We run content strategy and production for Alexia across her release cycle, built around a dual-single campaign. Her catalogue has driven more than 40 million views and her monthly listeners have more than tripled.

Client since Dec 2023

Oliver Cronin

TikTok20K → 1.1M
TikTok likes16.8M
Instagram15K → 410K
Spotify30K → 235K monthly
Featured on @connorprice — “Spin the Globe”

We picked up the Australian artist at 10,000 Instagram followers. His following grew by 2,920% and profile visits by 275%. Monthly listeners went from 30,000 to 470,000, peaking near 800,000.

Client since Dec 2023

Shawn Desman

TikTok5K → 194.4K
TikTok views11M
Instagram30K → 187K
Spotify265.7K monthly
Eight sold-out shows — the highest-grossing tour of his career

Instagram followers rose 103% and TikTok 400%. Eight shows sold out on the run, several within 24 hours of the first setlist video, including the 2,500-capacity History in Toronto.

We also wroteBodyNo. 5 · Billboard Canada Hot AC
Past client · Feb – July 2024

Tebey

TikTok900 → 64.6K
Instagram4.5K → 134K
Spotify224.6K monthly
Blinding Lights50M streams
CCMA Most Innovative Marketing of the Year, 2025

A country reworking of “Blinding Lights.” The Weeknd, Keith Urban and Diplo all reposted it. The single passed 50 million streams and landed at number five in Australia.

Awards & charts

Blinding Lights — Tebey

Most innovative
marketing of the year

Canadian Country Music Awards · 2025 · Tebey
Sleepyhead
Billboard Alternative Airplay#23SleepyheadJutes
Body
Billboard Canada Hot AC#5BodyShawn Desman
Lights
Billboard Canada Hot AC#5LightsElijah Woods
24/7, 365
Spotify230M24/7, 365Elijah Woods
Subscribers
YouTube200K+SubscribersMatt Dusk

Records that travelled

Our clients

Past & present
Sony Music, Wax Records, Sadboy Records, Create Music Group, Universal Music Group, Warner Music Canada
Nelly Furtado · Chantal Kreviazuk · Pia Mia · Kiesza · The Blue Stones · CON THE ARTIST · Walmart · Ownsbox · 9GAG · Summer Rae · Harry Jowsey · FaZe Banks · Parisplayedyou · Deille · Tylah Yaweh · Nelly Furtado · Chantal Kreviazuk · Pia Mia · Kiesza · The Blue Stones · CON THE ARTIST · Walmart · Ownsbox · 9GAG · Summer Rae · Harry Jowsey · FaZe Banks · Parisplayedyou · Deille · Tylah Yaweh ·

Ready to start?

Now taking on new artists

Or email matt@twentyfour30studio.com
Application received. We read every one. If it's a fit you'll hear from us within a few days.
TwentyFour30 · Worldwide24/30